Forms drop the click ID.
Embedded Jobber forms often drop the GCLID (Google's click ID). Housecall Pro's booking form doesn't keep it.
For agencies running ads for home-services contractors
Google counts calls. Your clients count paid jobs.
BookedROI matches each paid Jobber, Housecall Pro or GoHighLevel invoice to the call, form or click behind it. It sends the revenue to Google Ads and Meta and builds a white-label report for each client.
For one client, free. Our team matches 90 days of paid jobs to your ads and sends you the report within 5 business days.
- Google Ads
- Local Services Ads
- Meta
- CallRail
- Jobber
- Housecall Pro
- GoHighLevel
Sound familiar?
“yesterday I got 17 leads, but only 6 became paying customers… the lead costing me around $300”
Every ad platform counts leads. None of them counts who paid.
The problem
The chain breaks after the phone call.
Google knows who clicked. Jobber knows who paid. Nothing connects the two, so your best campaigns look like your worst.
- 01 Ad click Google Ads · click ID attached
- 02 Phone call CallRail · 4m 12s · click ID kept
- Click ID lost
- 03 Job booked Jobber · no click ID
- 04 Invoice paid · $6,300 Google never hears about it
Spam call · 0:14
1 conversion
=
Furnace replacement · $6,300
1 conversion
That's how most contractor accounts are set up today.
Bidding learns the wrong lesson.
Smart Bidding chases cheap calls, because an $89 tune-up and a $6,300 furnace both count as 1.
“The leads are junk.”
Without proof of paid jobs, your client trusts their gut. The account churns.
“There's no way for me to get the gclid into the CRM, its a closed industry CRM called housecall pro. I have two clients on two different closed CRM's and its a PITA lol.”
“My clients often use closed CRM's i.e. Jobber, housecall pro etc. It is often difficult to pass the gclid to these systems then have them pass that back to Google ads.”
How it works
Reconnect the chain. Every day, on its own.
This is what the product is built to do. Until launch, our team runs the same steps by hand for each free audit.
-
01
Collect
Calls from CallRail with their click ID. Web forms through a small site script. LSA leads from the Google Ads API. Jobs and paid invoices from Jobber, Housecall Pro or GoHighLevel.
-
02
Match
Each paid job is matched to its lead: phone, then email, then a similar name at the same address, within 60 days. Unclear ones get a quick yes/no with an AI suggestion.
-
03
Send
"Booked job" when the job is scheduled, then "Paid: $6,300" when the invoice is paid. Both go to Google Ads and Meta daily. Lost click ID? Enhanced Conversions for Leads matches on hashed phone and email.
-
04
Report
A monthly white-label report with your logo: spend, paid jobs, revenue and cost per paid job for each campaign, LSA included.
Setup
Designed to take about 15 minutes per client.
90 days of history in your first report. New paid jobs go to Google and Meta daily.
Once for your agencyabout 1 hour
- Connect your Google Ads manager account
- Connect Meta Business
- Add your CallRail API key
- Upload your logo for reports
Per clientabout 15 minutes
- Pick the ad accountsGoogle Ads, LSA and Meta, from lists you already have.
- Connect the CRMRead-only. Jobber: the owner clicks Allow. Housecall Pro: the owner creates an API key (MAX plan). GoHighLevel: connected from your agency account.
- Add the script with Google Tag ManagerKeeps the click ID on web forms.
- Pick the CallRail companyCalls come in with their click IDs.
- Confirm job valuesWhich job types count as booked, and what "paid" means.
- Last 90 days importedYour first report covers 90 days. Daily uploads start tomorrow.
Who it's for
Built for one kind of agency. On purpose.
HVACPlumbingRoofingElectricalGarage doors
A good fit if you
- Run Google Ads, Meta or Local Services Ads for home-services contractors
- Have clients on Jobber, Housecall Pro or GoHighLevel
- Track calls with CallRail
- Are tired of defending "conversions" your client doesn't believe
Not a fit if
- Your clients run ServiceTitan. Its Marketing Pro add-on already sends booked jobs to Google Ads.
- Your clients don't track jobs or invoices in software
- You don't run paid ads
Pricing
One price. Per client. That's it.
BookedROI · at launch
$49per client
per month
No contract. No setup fee. Cancel any month.
- Uploads to Google Ads and Meta, LSA in reports
- Jobber, Housecall Pro or GoHighLevel
- CallRail calls and web forms
- Daily booked-job and revenue uploads
- Match review with AI suggestions
- Monthly white-label client report
- 90 days of history in your first report
Pilot offer
$99
for your first month for 3 clients (normally $147).
Then $49 per client per month, cancel anytime. Pilots start at launch; nothing is charged before then.
Ask about the pilotFAQ
Straight answers.
Something missing? Ask on the audit call.
Can I use BookedROI today?
Not yet. BookedROI is in development. Today our team does the free Booked Jobs Audit by hand, from your client's ad accounts, call tracking and CRM. Pilot agencies get the product first, at launch.
How is this different from WhatConverts?
WhatConverts is a full call and lead tracking platform with a built-in Jobber integration that sends sales value to Google Ads. If it already proves booked revenue for your clients, keep it. BookedROI is for agencies that want to keep CallRail, have clients on Housecall Pro or GoHighLevel too, want unclear matches reviewed before anything is sent, and want one per-client price.
We use ServiceTitan. Will this work?
ServiceTitan's Marketing Pro add-on already sends booked jobs to Google Ads. BookedROI is for Jobber, Housecall Pro and GoHighLevel. GoHighLevel can send conversions, but only when the click ID was saved and someone builds the workflow.
Can't I just build this with Zapier?
You can get part of the way. Zaps break quietly when a field changes. They can't recover a click ID that was never saved. And they don't match a "Carlos" invoice to a "Maria" call at the same address. BookedROI is built to match, retry failed uploads and show you what didn't go through.
What about Google's June 2026 API change?
Since June 15, 2026, the Google Ads API rejects offline conversion uploads from developer tokens that weren't already using them. New integrations must use Google's Data Manager API, so a new homemade script may be blocked.
What's the difference between booked and paid?
A booked job is scheduled in the CRM. A paid job has a paid invoice. BookedROI sends both to Google Ads and Meta, and the report counts paid jobs and the revenue they brought in.
How do you handle customer data?
Phone numbers and emails are normalized and hashed with SHA-256 before they go to Google or Meta. That's what Enhanced Conversions for Leads and the Meta Conversions API expect. We ask for read-only access to your client's CRM. We never change jobs, invoices or customers. Google Ads and Meta access is used to send conversions. We delete a client's data within 30 days of disconnecting, or sooner on request.
What if a match is wrong?
Matches go phone first, then email, then name plus address. Anything less than clear lands in a short review queue with an AI suggestion. You click yes or no. Nothing unclear is sent without your OK.
Does my client have to do anything?
Jobber: the owner clicks Allow. Housecall Pro: the owner creates an API key (MAX plan). GoHighLevel: connected from your agency account. For the audit, a CSV export also works.
What's in the free Booked Jobs Audit?
Pick one client. Our team matches the last 90 days of paid jobs to the calls, forms and clicks behind them. Within 5 business days you get a report with paid jobs, revenue and cost per paid job by campaign, and we walk you through it on a 20-minute call. You keep the report.
Free Booked Jobs Audit
See what your ads really booked.
Pick one client. Our team matches 90 days of paid jobs to your ads, sends you the report within 5 business days and walks you through it on a 20-minute call.
- One client, free
- Report within 5 business days
- You keep the report
Read-only access to your client's CRM. We never change jobs, invoices or customers.